Local business owners are busy, event coordinators are frantic, and this leads to a hap-hazard marketing approach we call the 'spaghetti strategy'. You will know if you are using the 'spaghetti strategy' if there is always a sense of uncertainty and urgency in your marketing efforts. You would be trying many different strategies without a clear direction or understanding of your target audience or the results and outcomes you want to achieve. You would be inconsistent in your approach to marketing, you would have no plan and you would ditch potentially effective strategies too soon.
It's a hit-or-miss approach that often results in wasted resources, higher costs, missed opportunities, and loads and loads of frustration and overwhelm.
Say goodbye to messy spaghetti walls!
Say hello to clean, effective marketing strategies that don't waste your time!
Think about how a messy house or office makes you feel. That feeling of 'there isn't one single uncluttered space to live in or work in. It plays with your mind. You feel crowded and unable to relax or find those creative juices you need to produce great marketing content.
You get bogged down and before you know it, hours have past and you've accomplished very little.
Did you know that only about 5-8% of your followers on social media see your organic posts?
Right now, Facebook ads are still one of the cheapest and easiest ways to
get in front of your audience and eyes on your product, services or events. People are already spending their time on social media but you need to
make sure your ads get in front of them within seconds of them logging on.
From multi-million-dollar businesses to tiny startup s, they all recognise paid ads as a way to fast-track their growth.
We will show you how to set up the only 5 Paid Ad Campaigns your local business or event will ever need. Use one of them or use them all.
Even though we stated above that only about 5% of your audience see your organic posts that is still free traffic waiting to be claimed. Don't waste it. We will help you understand the Facebook algorithm and best strategies for working with social media that will not only simplify and decrease the time you spend marketing but also increase the results you are currently getting.
We'll help you establish a compelling social media presence that showcases your brand and your personality. One that speaks to your ideal audience authentically through understanding not only what value you bring to them but understanding who they are, what they are looking for and where they spend their time.
How to stand out on social media - stop trying to be perfect - stop avoiding being visible - stop comparing yourself to everyone else - BE YOURSELF and DO YOUR THING.
Contrary to popular belief your customers do not pay you because of how 'picture perfect' your Instagram page is or because you never make a spelling mistake!! What they care about and what they pay you for is the solutions and value you bring to their life. You already know how to talk about what you do like it's the most natural thing in the world right? Tap into that passion - that's how you make your business stand out from the crowd.
If you are only building a following through social media, you are potentially building your business on quicksand my friend.
You do not own any followers you have on any social media platform. You cannot pack them up and take them with you to another platform. Facebook and other social media platforms are businesses. What if they close down? Your audience goes with them, that's what. What if they change the rules we have to play by (nah! they'd never do that lol. Truth is they do it ALL THE TIME.
Facebook and your social media platform own your followers - not you!
What to do, what to do!
Build your own database using solid lead capture strategies - that's what. And the best time to start is now. Not later or even tomorrow. We will show you how to do this and help you set it up.
Your website is your store front.
You have attracted them to your door with your simple and authentic marketing strategies, and now they are ready to come in and see what you have to offer. Where do they go first... yep to your website. And if you don't have a website that's fine but don't kid yourself that potential customers are trying to find your website. They are. It's only when they can't find one that they will look for other ways to find you - if you are lucky.
Make sure your website looks good, is welcoming and easy to use.
You can have the best, most effective marketing strategy in the world but if once they come through your door and all they see is a 'dog's breakfast' or the left-over mess from the spaghetti throwing strategy, they are not going to stay.
A confusing, badly laid out website, will have your customers closing it down before you know it.
We'll help you build and maintain a simple user-friendly, visually appealing, fun and entertaining website that tells your unique story, the value you add and ultimately converts your visitors into loyal customers.
What are you waiting for? We will help you clean up the mess in no time.
For you own sanity is the first reason that comes to mind. You are tired of the overwhelm and the hours that keep slipping away as you try to figure out what works and what doesn't? You don't have to do this alone.
Marketing doesn't have to be complicated.
In fact, our authentic, attraction style marketing can be fun. Our approach is all about simplicity. We'll provide you with the tools and strategies you need to grow your business or book out your event without the stress.
When you simplify your marketing efforts, you free up valuable time to focus on what you do best – running your business or pulling together your event.
At Bees To Honey Marketing, we believe that success is sweeter when it's simple. Let's make your marketing journey enjoyable, effective, and hassle-free.
Let's create a buzz together!
Contact us to learn more about how we can help you thrive in your small business or captivate audiences with your creative events.
You don't have to do it alone!
Call us for an obligation free chat
and let's get you the crowd you deserve!
